- umbrella brand
- сущ.; эк.зонтичный бренд
Англо-русский современный словарь. 2014.
umbrella brand
Смотреть что такое "umbrella brand" в других словарях:
Umbrella brand — An umbrella brand is a high altitude articulation of difference and benefits with several sub conversations captured beneath. It unites a series of sub brands with one voice, leaving room for each sub brand to engage in sub conversations relevant … Wikipedia
Umbrella organization — For the fictional company set in the Resident Evil videogame series, see Umbrella Corporation. An umbrella organization is an association of (often related, industry specific) institutions, who work together formally to coordinate activities or… … Wikipedia
Umbrella (disambiguation) — An umbrella is a canopy device designed to protect from precipitation or sunlight.Umbrella or Umbrellas may also refer to: * Umbrella (song), the 2007 s best selling single by Rihanna featuring Jay Z * Umbrella (album), an album by The Innocence… … Wikipedia
Umbrella school — An umbrella school is an alternative education school which serves to oversee the homeschooling of children to fulfil government educational requirements. Umbrella schools vary greatly in what they offer and cost. Some offer group classes, a… … Wikipedia
Umbrella term — An umbrella term is a word that provides a superset or of related concepts, also called a hypernym. For example, cryptology is an umbrella term that encompasses cryptography and cryptanalysis , among other fields. Similarly, an umbrella… … Wikipedia
Umbrella fund — An umbrella fund is an investment term used to describe a collective investment scheme which is a single legal entity but has several distinct sub funds which in effect are traded as individual investment funds. This type of arrangement… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand implementation — refers to the physical application of brand identity across visual identity carriers. This can include signage, uniforms, liveries and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design … Wikipedia
Corporate Umbrella — A masterbrand that provides structure for and lends credibility to other brands belonging to the same corporation. The corporate umbrella drives consumers purchase decisions and transfers brand value to new products and services. Companies use… … Investment dictionary
fighting brand — Branded product introduced to compete with a competitor’s product and protect the company’s leading brand. ► “British Airways (BA) is jeopardizing long standing relationships with travel agents by launching World Offer, its first ever price… … American business jargon
The Co-operative brand — Co operative Brands Limited … Wikipedia
